The Keurig Vue V700 Brewer Now Costs $134.95 After Rebate

Keurig/GMCR’s new Vue platform (which is not compatible with k-cups) was supposed to be the “next generation” single serve coffee brewer… which is why it now only costs $134.95 after rebate - or nearly 50% less than the original “suggested retail price” of ~$250. So much for the “we can raise prices” and  “next generation brewer” nonsense.

For the mathematically challenged:

(1) Current cost of the Vue V700 on Amazon.com : $184.95

Please kindly disregard the “Only 11 left in stock” lie shown in the image below. Amazon has been saying that for several months.

Keurig mail-in rebate: $50.00

Final Price: $134.95

Why one would want to buy this crap, THAT LST doesn’t know. So does this mean GMCR is a razor, razor blade business? LST questioned this claim in this report and stands by that analysis. Note that Sam Antar also found similar issues with their reported margins.